James Rosenquist
Rainbow
1972
Colour lithography on paper
64,5 x 78,5 cm
Hand signed and numbered 
Edition 37 of 75

James Rosenquist (1933-2017) was an American artist and one of the historical fathers of the Pop art movement. Drawing from his background working in sign painting, Rosenquist's pieces often explored the role of advertising and consumer culture in art and society, utilizing techniques he learned making commercial art to depict popular cultural icons and mundane everyday objects. Compared to other key figures of the Pop art movement, Rosenquist's pieces were unique in the way that they often employed elements of surrealism using fragments of advertisements and cultural imagery to emphasize the overwhelming nature of ads.